AD PR is a publicity and talent practice working across lifestyle, sport and entertainment — shaping visibility through media relations, management, partnerships and content.

Selected work across talent, brand partnerships,
content-led campaigns and editorial.


01    Zoe Hobbs, Colgate
A brand partnership connecting Olympic sprinter Zoe Hobbs with Colgate Games, one of New Zealand’s leading youth sport initiatives. Managed the opportunity from talent pitch through to negotiation, alignment and campaign delivery.


02    Sarah Abo, Stellar Feature Profile
Secured and managed Sarah Abo’s first major national cover profile with Stellar, shaping the story around her new chapter on Today and her growing profile in Australian television.



03    Karl Stefanovic, 20 Years On Air
Publicity for Karl Stefanovic’s 20-year Today milestone, spanning editorial coverage, interviews, radio, cover shoot coordination and behind-the-scenes content.



04    The Golden Bachelor Australia PR lead for the first Australian season of The Golden Bachelor, managing the full campaign across talent media, appearances, partnerships, editorial storytelling and national entertainment coverage.



05    Zoe Hobbs, New BalanceCampaign management for Zoe Hobbs’ New Balance partnership, supporting the collaboration across talent, brand and publicity.



06    Zoe Hobbs, Rebel Sports
Talent placement secured for Rebel Sport’s Summer of Sport campaign, aligning Zoe Hobbs with a major seasonal retail brand platform.



07    Manu & Colin, MKR New ZealandPR strategy and creative direction for campaign assets and publicity, supporting the launch of Manu & Colin on MKR New Zealand.



08    JT and Buddy Franklin, The Long Run 
Sydney premiere event and publicity campaign for The Long Run, featuring Johnathan Thurston, Lance “Buddy” Franklin and the Indigenous Marathon Project.